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Seth Godin in Salt Lake City
Yesterday, I traveled to Salt Lake City for the Seth Godin speaking event. Our president, Steve Spencer, who operates our Salt Lake City office, joined forces with WordMob to bring together the...
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The Break Up Between Consumers and Advertisers
This hilarious parody, entitled “The Couple”, pokes fun at the disconnect that currently exists between traditional advertising and today’s consumers. There is definitely a need for change within the...
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A Twinkle in Everyone’s Eye
This past Friday was a little different than usual. It seemed normal at first as we gathered in the conference room, patched in the rest of the offices, and waited to hear what our CEO, David LaPlante...
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Footers and Search Engine Optimization
Want to know about one simple SEO strategy that takes less than five minutes to implement and can have a very positive result in regards to rankings in the search engines? If so get ready to change the...
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Salt Lake City Office Has New Digs
Our folks in Salt Lake City, Utah have moved in to some bigger and better digs. If you are in town for business, or just doing a little skiing on the hill, stop by for a visit. Just be prepared to talk...
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Improvisation for Business
“For Twelve Horses, social networking is not just an area of commercial expertise, it also helps employees foster the group mind that is essential for any team to perform at its best.” A few months...
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Newest Website Design Launches
Hi, I’m Mike Henderson, a new Content Developer here at Twelve Horses. I just started about 3 weeks ago (just in time for the Holiday Party…) and already I am pretty impressed with all the cool...
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Props to the President
Somehow I did not see this blog post in my Google Alerts when it got posted last week, but I thought I would share because it gives some pretty cool props to our president, Steve Spencer who runs our...
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New Version of our Content Management System
Twelve Horses rarely, if ever, will produce a website that doesn’t have a content management system (CMS). Our CMS – which we call WebGen – allows our clients to update the content on their own website...
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Episode 45: Utah Innovation Awards
As reported on our Utah Tech Spotlight Blog, Wednesday May, 21 was the sixth Annual Innovation Awards in Salt Lake City, Utah and Twelve Horses was there to see and record the innovations that made it...
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What’s Next for Autos and Online Marketing?
When I recently came across these old gas price signs I had to take this picture. The days of a gallon of gas costing less than a bottle of water are long gone. But as the cost of crude oil climbs,...
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Website Design with a Marketing Focus
When designing a website or going through the re-design process it is important to develop a design that is professional and aesthetically pleasing to the eye. However it is even more critical to...
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Recession-Proof Marketing
We live in uncertain times. Volatility in the market place caused by inflation, the mortgage crisis, and rising fuel prices have placed considerable downward pressure upon the average consumer. These...
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A Twelve Horses Tag Cloud
Came across this little gem on TED’s blog. It is courtesy of Wordle.
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Epispode 46: Jason Alba, Jibber Jobber
In this episode of Horse Power, Twelve Horses President Steve Spencer chats with Utah social marketing and networking expert Jason Alba, creator of the career networking site, jibberjobber.com. Alba is...
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Project Management
We never get this from our clients when it comes to their online marketing initiatives…never! Happy Friday! http://view.break.com/542649 – Watch more free videos
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Interview with Search Engine Optimization Master, Eric Morgan
This morning I had the opportunity to sit down with one of our resident Search Engine Optimization (SEO) extraordinaires, Mr Eric Morgan. The guy practically drinks Google Juice for breakfast, so I...
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Salt Lake City Website: Hogle Zoo
Twelve Horses recently launched a new website for Hogle Zoo, which is a great place to visit if you are ever in Salt Lake City. While you are at it, come visit us as well! We are always up for coffee...
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Episode 49: Jason Mitchell, WingateWeb
In this episode Twelve Horses President, Steve Spencer, talks with Jason Mitchell, Director of Product Management, for WingateWeb. You know those huge conferences your boss sends you to with thousands...
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Episode 50: Eric Smith, Control4
In this episode of Horsepower, Eric Smith, Chief Technology Officer of Control4 explains their approach to home automation and how their technology makes every electrical system in the home part of a...
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Horse Power #52: Dr. Chris Johnson, University of Utah SCI
In this episode of horsepower Steve Spencer, President of Twelve Horses and host of the Utah Tech Spotlight, chats with Dr. Chris Johnson, Director of the Scientific Computing and Imaging Institute at...
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The Word on WordCamp
WordCamp is going down this weekend in Salt Lake City, and a few of the 12H crew will be in attendance. In fact, we are pleased to be a sponsor. If you plan on attending reach out and say, what’s up!...
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Horse Power 55: Matt Mullenweg, Wordcamp Utah 2008
In this episode of Horsepower I get to talk to a software developer who helped to change the way communication, interaction and sharing is accomplished over the web. Some might argue that blogging...
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BrandEvolution Comes to The Depot November 13th
We are stoked to present to you a conference that, well, is thankfully not a conference. Produced by QuarterHorse, BrandEvolution is our Fall 2008 symposium, and it is coming to The Depot on November...
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Interview with Stanley Hainsworth on UtahPulse.com
On Thursday, November 13th our CEO, David LaPlante will be speaking with Stanley Hainsworth and Mike Bonifer at BrandEvolution, a quarter-day symposium focused on how to translate and transform brands...
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Interview with Improvisation Master – Mike Bonifer
A while back you might recall a blog post I did on improvisation for business training with Mike Bonifer. The entire Twelve Horses organization had the opportunity to take part in some very...
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BrandEvolution WrapUp
On November 13th, Twelve Horses joined Stanley Hainsworth of Tether and Mike Bonifer of Game Changers at The Depot in Salt Lake City for BrandEvolution. Produced by QuarterHorse, this quarter day...
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Happy Holidays
To all of you out there in the blogosphere and beyond, we at Twelve Horses would like to wish you a very Merry Christmas and a Happy Holidays! In addition, we have a little confession to make. This...
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Best Ski Resort Website
At least we think so. And it appears we are getting a little support for our design of Alpine Meadows. Quality Design = Visual + Technical + Creativity
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Utah Business Announces 2009 iQ Awards Finalists
And Twelve Horses is one of them! In the past year, we have worked very hard to bring to the market place an innovative new ticketing system that provides airline quality ticketing for medium-sized...
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Interview with Twelve Horses CTO, Steve Spencer
When Steve Spencer is not busy charting the technological direction of the company, he can often be found achieving balance in other places. Product development and entering a new market can be a lot...
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Twelve Horses Launches New Website for User Insight
When it comes time for a new website design, many companies simply trust their perspective, or even just the web dev shop they selected, to properly design and architect the navigation and layout of...
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Email Marketing – Best Practices for Senders
As email marketers, we are faced with a myriad of tasks when it comes to constructing successful email campaigns. Proper design, messaging, and the integration of actionable items are just a few of...
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Usability 101
You’re in the throes of planning a new web site. Your primary goals – make it as easy as possible for a site visitor to navigate through your site, find what they seek and execute a task. For example,...
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Keeping it Real: Guiding A Brand, Not Controlling It
Old school branding tactics simply are not enough anymore. Consumers are getting information all across the web, and they are touching brands in so many more places. But how do you control it? How do...
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Tuesday @ INTIX 2009 SLC
The International Ticketing Association is holding it’s annual conference in Salt Lake City this year at the Salt Palace (Man that place is big). I attended both the morning and afternoon sessions. In...
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Horse Power # 59 Krista Parry, Park City Mountain Resort
We’re really into ski resort marketing @ Twelve Horses, so I was stoked to get a chance to talk with Krista Parry, Director of Marketing and Communications at Park City Mountain Resort about the things...
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Salt Lake City, Utah: Website Marketing & Analytics
I call him the Search Engine Optimization Master, while others around here claims he drinks Google juice for breakfast. Whatever the case may be, Marketing Morgan is stepping up to the mic this week....
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Email Marketing – Designing for Your Objectives
At a recent TED conference, best-selling author of Eat, Pray, Love, Elizabeth Gilbert stated, “we have completely internalized and accepted collectively this notion that creativity and suffering are...
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Software Flavored Websites
The development of the Web today includes powerful applications that mimic desktop software. Google Docs has tried to provide the functionality of Microsoft Office. Picnik is attempting to target...
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Get the Gloves Out: Open Source vs Proprietary Content Management Systems
There is no shortage of community run, open source CMS options out there that serve a host of different companies willing and able to work in their prospective environments. There is also an abundance...
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This Ain’t Just Advertising
We recently learned that Twelve Horses received 2 more ADDYs in the western district competition for both the website design of Alpine Meadows, as well as their comprehensive online campaigns that...
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Light and Shadow for Website Design
Smashing Magazine recently featured our client, SeeMonterey.com in, 35 Examples Of Masterful Lighting Effects In Web Design. Using a light source the right way can add dimension and beauty to a website...
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Horse Power #60: Alan Hall, Grow Utah Ventures
In this episode of Horse Power I get a few minutes to speak with Alan Hall, Founder and Chairman of Grow Utah Ventures, a group dedicated to finding, training and helping entrepreneurs get their...
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Men’s Journal Names 10 Best Neighborhoods in the West
And two of them are right in our backyard. Never been to Reno, Nevada or Ogden, Utah? Come pay us a visit! From Men’s Journal: RENO, NV Two hundred and fifty days of sunshine per year, skiing up the...
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Twelve Horses Utah Brings On New Account Executive
Twelve Horses welcomes its newest account executive, Jeff Barnes into the stable. He is responsible for supporting select clients and growing new business in the state of Utah. Jeff comes to Twelve...
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Local Newspaper Features Twelve Horses CEO, David LaPlante
How did David LaPlante, CEO of Twelve Horses go from being a ski racer to the head of a successful online marketing company? It was a little accidental. But anyone that has worked closely with David...
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Using Module Tabs to Enhance Usability
Not far from the offices of Twelve Horses is the West Shore of Lake Tahoe. A beautiful place where dramatic snow-covered mountains cascade downward in to the sparkling blue waters of one of the...
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Twelve Horses Launches Premier Private Equity Website
Huntsman Gay Global Capital is one of Twelve Horses’ most recent website designs to find new life on the Web. The design is simple, yet powerful, and properly communicates the collective experience...
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Best Web Designs from the Travel Industry
Twelve Horses’ client, Monterey County Convention & Visitors Bureau receives more industry recognition for their website design. 37 of the Best Web Designs from the Travel IndustryPublished August...
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